Our points of contact are mainly the directors of IT or software asset management teams. Our team then calls key stakeholders, sells the enterprise version, and rolls it out to the users.
We leverage the fact that the company already has so many employees using Lucidchart to diagram processes, systems, or networks that are proprietary to the company. For instance, there may be about 15-20 paid or free users of our product within a company. Our freemium model definitely gives us an advantage because we already have employees within companies that are using our product. Cook joined Lucidchart over four years ago.Īs part of our Secret Sauce to Sales by Freshsales interview series, we sat down to discuss his journey in building Lucidchart’s sales organization from the ground up and scaling to an enterprise model with his team.Ĭonsidering Lucidchart runs on a freemium model, how do you pitch the product and scale it to an enterprise model? He started out in technology investment and then worked with Polaris Venture Partners and earned his MBA from Harvard.
Utilized in over 180 countries by various job functions.Here’s a quick look at Lucidchart’s success so far: You probably also know this company from its viral doggos, puppers, and cattos diagram videos. Lucidchart is a cloud-based diagramming platform best known for its freemium model-a model that jump-started the company’s journey to its current 13-million user base.
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